Search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement.
Yos William is an SEO Specialist based in Melbourne. He finds joy in helping businesses grow online and gets a kick out of cracking Google’s latest algorithm.
You can find him at Infinite Ace and firstname.lastname@example.org
1. What tools do you use to stay organised, Yos?
There are two pieces of software that I use daily to make sure I stay organised with my daily tasks and also client work.
The first one is Microsoft Excel which I believe most PC users have on their computers. Each column represents the day and each row shows the task I need to do. I colour-code the top 3 important tasks with red so they stand out. In the morning, I re-arrange the tasks so I know which ones I need to finish first. As the task is ticked off, I will then colour code it green.
The second software is a project management tool called Plutio. This tool helps me with client organisation. Each client is set up under a Project and each project will have multiple task boards which represent weeks of the month. Under each task board, there will be tasks that need to be done for each client. This tool helps me to see what tasks need to be done for a client every week and each team member knows where everyone is at.
2. How do you Organise yourself?
The two tools above helped me a lot for organisation. I also use Google Calendar which I always have open in my browser and phone so I won’t miss any meetings, reports, and any other tasks. Running my own business, there are administrative tasks I need to do outside of the actual job, so setting up a reminder in my calendar keeps me organised and helps me stay on top of things.
3. What three things could someone do so they stay on top of SEO?
a. Always take time every day or every few days to check SEO and Digital Marketing news online. SEO is ever changing and there are always new things introduced either by search engines, software companies, or digital agencies. It’s good to learn new things all the time which can help your SEO agency to adapt to changes.
b. Always do your own research and testing all the time. Top SEO specialists always do their own testing. Each SEO method may work for only a handful of scenarios. By doing your own testing, you can understand what works and what doesn’t for different client circumstances.
c. Create a Standard Operating Procedure (SOP) so when you bring in a new team member, you don’t have to reinvent the wheel. Everything is already documented and you can bring the team member up to speed. This will help you a lot in ensuring your SEO work is standardised.
There you have it! Straight from the Search Engine’s Mouth! Any questions, please get in contact with Yos at Infinite Ace and email@example.com